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Enhance your kitchen, enhance your life.

2014

An InSinkErator food waste disposer and steaming hot water tap should be a part of every kitchen. High quality appliances that make a real difference to how you equip and use the most important room in the house.

Viewers of television programmes like Grand Designs and Sunday Brunch were able to see just how convenient InSinkErator disposers and hot taps are as our new 40 second commercial aired on Channel 4 through last October.

Entitled ‘Enhance your kitchen, enhance your life’, the new ad demonstrated just how easily a modern InSinkErator disposer deals with unsightly food waste. It also showed-off a steaming hot water tap capable of delivering up to 98°C filtered water – the perfect temperature for hot drinks and cooking - at the touch of a lever.

Over 7 million viewers saw the commercial and that’s not counting those who were able to see just what InSinkErator appliances can bring to everyday life through advertising in magazines and online.

The word is spreading. The name is InSinkErator.